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Sub-Etha Software: Difference between revisions

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Products by Carl England (who split the booth with Sub-Etha at the first 1990 Atlanta CoCoFest) would later be added, as well as some others.
Products by Carl England (who split the booth with Sub-Etha at the first 1990 Atlanta CoCoFest) would later be added, as well as some others.
== Revival ==
After taking a job at Microware in 1995, Allen had to discontinue Sub-Etha Software due to it being a conflict of interest with his new job. Instead of going to the CoCoFests to sell CoCo and OS-9 programs, it would resurface as Sub-Etha SoftWEAR selling buttons and T-shirts.
Sub-Etha Software returned again around 2000 offering a few simple downloadable PERL scripts for website use.
== Future ==
Sub-Etha Software plans to return again offering iPhone applications.


== Products ==
== Products ==
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* TowelOSK
* TowelOSK
* MiniBannersOSK
* MiniBannersOSK
== See Also ==
* http://os9al.com/subetha/index.shtml - official Sub-Etha webpage (PERL scripts).

Revision as of 02:16, 31 March 2009

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Home / Companies - Sub-Etha Software


Sub-Etha Software

MISSING PHOTO

Name Sub-Etha Software
Date 1990-1995
Year DATE NEEDED
Notes Founded by Allen Huffman and Terry Todd in Lufkin, TX.
Info Source Allen Huffman
About the Info Box

History

In 1984, Allen Huffman moved from Houston, Texas to the tiny (population 225) town of Broaddus, Texas (about two hours north). The nearest shopping mall (Lufkin Mall) was almost an hour away, and on one weekend, Allen was visiting the Radio Shack in this mall where he met another teenager, Terry Todd. They spent time playing a King's Quest game on a Tandy 1000 computer, with Terry operating the joystick while Allen did the typing.

After graduation in 1987, Allen moved to Lufkin where he once again ran in to Terry. Terry even remembered Allen's name, and as it turned out, had gone to school with a CoCo pen-pal Allen had found through the pages of Rainbow Magazine.

Terry would soon buy his first CoCo (a CoCo 3, which he had before Allen himself upgraded to the new 1986 model). Terry set out to write a bulletin board system, and in the process of doing this, he needed a way to get past the 64K limit of BASIC. He created something he called "Module DOS" which allowed jumping between 8K MMU blocks of BASIC code (and loading/saving between blocks, etc.). It was to be released free but just before uploading to the Hayes BBS, Allen and Terry thought maybe it would be a good product to sell.

That caused them to come up with the idea for a CoCo software company. The original plan was to take out a "Pot of Gold" sized ad in Rainbow (tiny, business card sized ad) and see what happened. A mock-up was made of an ad for the new company, "42 Technologies" (a reference to the ultimate answer of life, the universe and everything from the Hitchhiker's Guide to the Galaxy series). Before launching, the name would be changed to Sub-Etha Software, and thanks to a good salesperson at Falsoft (publisher of Rainbow), the company would launch with a quarter page ad (typeset by a local print shop so it would look professional).

By the time the ad was to be placed, Allen had managed to turn a two line banner printing routine in to a full program called MiniBanners, and the first advertisement for Sub-Etha Software launched carrying MiniBanners, ShadowBBS and MultiBASIC (formerly known as ModuleDOS).

In a phone conversation with Dave Myers of CoCoPRO, Dave suggested the new company appear at his upcoming Atlanta CoCoFest. Thus, Sub-Etha Software launched at the CoCoFest before the issue of Rainbow Magazine carrying their ad hit newsstands.

Shortly after the CoCoFest, Joel Hegberg would join and operate the "OSK Midwest Division" of Sub-Etha Software from his home in DeKalb, IL. Joel would bring his product, Checkbook+, to RS-DOS and OS-9, then later OS-9/68000 programs for the MM/1.

Products by Carl England (who split the booth with Sub-Etha at the first 1990 Atlanta CoCoFest) would later be added, as well as some others.

Revival

After taking a job at Microware in 1995, Allen had to discontinue Sub-Etha Software due to it being a conflict of interest with his new job. Instead of going to the CoCoFests to sell CoCo and OS-9 programs, it would resurface as Sub-Etha SoftWEAR selling buttons and T-shirts.

Sub-Etha Software returned again around 2000 offering a few simple downloadable PERL scripts for website use.

Future

Sub-Etha Software plans to return again offering iPhone applications.

Products

Over the years, the product line would slowly grow, and other software by others was distributed.

CoCo RS-DOS

  • MiniBanners
  • MultiBASIC
  • ShadowBBS
  • Carl England software
  • ...

CoCo OS-9

  • MiniBanners09
  • MultiBoot
  • Invaders09
  • Towel - disk utility

MM/1

  • Write-Right
  • EthaGUI
  • TowelOSK
  • MiniBannersOSK

See Also